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Why GMO Labels Won’t Cost Consumers a Dime
One of the biotech industry’s favorite arguments against GMO labeling is that it will be costly for small retailers and consumers. As if Monsanto actually cares about your economic well-being?
Playing to consumers’ fears of higher food costs makes good strategic sense, especially in tough economic times. But the argument doesn’t hold water. Trader Joe’s, a multi-billion dollar retailer of organic and natural foods, second in size only to Whole Foods Market, verifies that its private-label products are GMO-free. How? By using a system that involves chain-of-custody, legally binding affidavits. It’s the same system other manufacturers and retailers use for rBGH-free, trans fat-free, fair trade and country-of-origin. It works. And it doesn’t cost consumers a dime.
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